Modernizing the kiosks experience placed in casinos within USA
Problem Statement
Modernise the existing gaming and gambling kiosks customer experience placed at the casinos within the USA
Domain
Gaming Industry
Client
Provider of gambling products and services within the USA
My Role
User Experience & Visual Designer
Duration
3 days, 2023
What was the problem?
-
The application’s interaction was outdated and was not engaging for the users.
-
The lack of visual elements made the kiosks less engaging.
-
Using too many pop-up screens could be annoying.
-
Lack of information hierarchy in the layout increases the visual load, making it difficult to comprehend the information.
-
Brand guides were not followed.
-
Leading to the users spending less time of the kiosks for gaming and gambling.
What were the expectations?
-
Creating new experience for the gaming kiosks with revised Information Architecure.
-
Moving from historic, age old experince to modern customer centric experience.
-
Improving user experience, usability, and visual design to make the experience more engaging and enticing.
-
Implemented a user-friendly, task-focused UI designed for tablet/ kiosks.
What did I do?
-
Established a basic design system for consistent application design language and enhanced information architecture and grouping.
-
Implementing modern visual design to bring the application upto date, making it usable and user-friendly.
-
Provided and suggested recommendations.
Output
Proposed ideation screen
Output: Proposed ideation
Logical grouping & categorization of the information
​Making it easier for the users to take in the information, reducing the cognitive & making the experience visually engaging. Showing a relevant content will avoid the clutter and reduce cognitive load.
Consistent interactions & visual elements across the application
Design & visual language consistent across the application, leading it to be engaging & intriguing.
Personalized content based on the user privileges & access
Leverage current design trends in the gaming industry to create an aesthetically pleasing, intuitive, contextual, and appealing interface
Note
The above screens are "Art of Possible" designs for a consulting project which got converted into a long term project.