Manage & optimize expenditure costs for a material specialist in US
Problem Statement
Modernise the existing gaming and gambling kiosks customer experience placed at the casinos within the USA
Domain
Gaming Industry
My Role
User Experience & Visual Designer
Domain
Provider of gambling products and services within the USA
Duration
3 days
2023
What was the problem?
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The application’s interaction was outdated and was not engaging for the users.
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The lack of visual elements made the kiosks less engaging.
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Using too many pop-up screens could be annoying.
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Lack of information hierarchy in the layout increases the visual load, making it difficult to comprehend the information.
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Brand guides were not followed.
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Leading to the users spending less time of the kiosks for gaming and gambling.
What were the expectations?
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Creating new experience for the gaming kiosks with revised Information Architecure.
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Moving from historic, age old experince to modern customer centric experience.
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Improving user experience, usability, and visual design to make the experience more engaging and enticing.
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Implemented a user-friendly, task-focused UI designed for tablet/ kiosks.
What did I do?
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Established a basic design system for consistent application design language and enhanced information architecture and grouping.
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Implementing modern visual design to bring the application upto date, making it usable and user-friendly.
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Provided and suggested recommendations.
Proposed Ideation Screen
Output: Proposed Ideation
Logical grouping & categorization of
the information
​Making it easier for the users to take in the information, reducing the cognitive & making the experience visually engaging. Showing a relevant content will avoid the clutter and reduce cognitive load.
Consistent interactions & visual elements across the application
Design & visual language consistent across the application, leading it to be engaging & intriguing.
Personalized content based on the user privileges & access
Leverage current design trends in the gaming industry to create an aesthetically pleasing, intuitive, contextual, and appealing interface
Note
The above screens are "Art of Possible" designs for a consulting project which got converted into a long term project.