Banking & Finance

Transforming experience of Contact Service Agent of a major American bank leading to offering various information to facilitate quick servicing

Problem Statement

What was the problem?

The application’s interaction was outdated and was not engaging for the users.
The lack of visual elements made the kiosks less engaging.
Using too many pop-up screens could be annoying.
Lack of information hierarchy in the layout increases the visual load, making it difficult to comprehend the information.
Brand guides were not followed.
Leading to the users spending less time of the kiosks for gaming and gambling.

What were the expectations?

Creating new experience for the gaming kiosks with revised Information Architecure.
Moving from historic, age old experince to modern customer centric experience.
Improving user experience, usability, and visual design to make the experience more engaging and enticing.
Implemented a user-friendly, task-focused UI designed for tablet/ kiosks.

What did I do?

Established a basic design system for consistent application design language and enhanced information architecture and grouping.
Implementing modern visual design to bring the application upto date, making it usable and user-friendly.
Provided and suggested recommendations.

Problem Statement

Domain

BFSI

Client

Specialty alloys leader for critical applications within USA

My Role

User Experience & Visual Designer

Duration

2 days, 2023

What was the problem?

The application’s interaction was outdated and was not engaging for the users.
The lack of visual elements made the kiosks less engaging.
Using too many pop-up screens could be annoying.
Lack of information hierarchy in the layout increases the visual load, making it difficult to comprehend the information.
Brand guides were not followed.
Leading to the users spending less time of the kiosks for gaming and gambling.

What were the expectations?

Creating new experience for the gaming kiosks with revised Information Architecure.
Moving from historic, age old experince to modern customer centric experience.
Improving user experience, usability, and visual design to make the experience more engaging and enticing.
Implemented a user-friendly, task-focused UI designed for tablet/ kiosks.

What did I do?

Established a basic design system for consistent application design language and enhanced information architecture and grouping.
Implementing modern visual design to bring the application upto date, making it usable and user-friendly.
Provided and suggested recommendations.

Ideation breakdown